An Open Letter to Our Friends and Supporters

(This is excerpted from our first newsletter, sent to subscribers in late June, 2011)

Dear Everyone,

Welcome to our first effort at a little community outreach! Over the past
several months we’ve been contacted by all of you in one or more ways, and
if you’ve ordered from us or checked off that little box on our “Contact”
page, this here’s what you signed up for. Like pretty much everything we’re
doing at the moment, this first newsletter is experimental and we’ll work
out kinks as we go, but for the time being I’d like to ensure that at least
everyone receiving this email wants it. If not, please excuse the intrusion
and follow the link at the bottom of this page to “unsubscribe”. We’ll still
count you as “at the table” even if you’re trying to cut down on spam. 🙂

The purpose here is to let you know how we’re doing on getting
your orders to you, whether they be for new wares or retinning. As you might
have heard, the NY Times did a lovely little bit on us at the end of March
this year, and the results have had us (happily) scrambling since. Prior to
getting the press’ attention, we tooled along filling an occasional order,
building something like an inventory (of partially completed pots), taking
on a few custom pieces and taking in old pots for reconditioning. As we had
launched only last November, we were still  getting our work-flow down, and
meeting the thousand challenges that beset any new business (more about this
on our blog, and perhaps in a later letter).

By the afternoon of the article’s publication we had sold our entire
“inventory” over 7 times. Suddenly, our thousand smaller challenges were
overshadowed by the giant challenge of making not a few dozen pots and pans
at a time, but hundreds. Additionally, many hundreds of well-loved and
well-worn wares from all over the country began showing up wanting
reconditioning. By the time the wave crested our retinning room had over 300
recent arrivals awaiting attention.

We managed to poach a couple of the guys from Jeff’s bread-and-butter
venture in architectural metal and bring them up to speed on our various
processes. Henry and Gilbert now lathe, rivet and polish on about a
half-time basis, and Jeff and I are still handling the rest. As everybody
slowly gets better we make fewer mistakes and produce the quality level
we’re seeking in less and less time. After two months, some of the first
orders to come in at the end of March have started heading out the door.

To those of you who have received your order, please let us know what you
think! We’ve gotten a few nice notes and photos, some of which I may ask to
put somewhere on the website. In a few cases we’ve sent the wrong lid, had a
rivet or two set incorrectly, or sent an entire order to the wrong address.
Embarrassing, for sure, but I’m honestly surprised slip-ups haven’t happened
more often given that we’re collectively 2.5 guys, one car, a shoebox office
and a cramped 100 year old shop space. However, in the end this is just a
far more popular idea than we’d expected and the onus on us is simple: Up
our game, drop the excuses.

As I’ve noted to some of you (who have maybe gotten one or more of those
excuses), our hope and expectation is that when you open our box your first
thought will be “That was totally worth the wait!”

On the Brooklyn side the Brooklyn and Manhattan Bridges are very close. BCC
is under the Manhattan Bridge and it’s a short walk to one of the best
pizzas in NYC , right under the Brooklyn Bridge; Grimaldi’s. Zagat’s calls
it the best year after year, and I’ve met people there from far and wide on
pizza pilgramages. Every evening the line going out the door portends a
long, hungry wait for dinner – the combo they’re famous for serving, crushed
San Marzano tomatoes, fresh mozz and torn basil. That’s it. The simplest in
the city, done extremely well and totally worth the wait. 😉